Concept and content design
Translations, copyediting and proofreading
Finnish and English

The medium is not the message.
The message is the message.

Some recent creations (and older ones too):

  • Kaskein

    - copywriting & tone-of-voice for customer and retail marketing (FIN+ENG)

    Website »

  • Juli Living

    - copywriting and content for rental housing company Juli Living (w/ Kallan)

    Website »

  • Tunto Design

    - brand management, copywriting, content design

    Website »

  • Lassila & Tikanoja / Kiertotalousosaajat

    - concept and copywriting for circular economy (w/ Red)

    Campaign site »

  • Lassila & Tikanoja / Muovimuuvi

    - concept and copywriting for plastic recycling (w/ Red)

    Campaign site »

  • Finlandia Hall

    - concept design and marketing communications (w/ Red)

    Website »

  • Orion Pharma / Aqualan

    - brand renewal, marketing communications (w/ Red)

    TV spot »

  • Orion Pharma / Bevita Eye

    - brand renewal, marketing communications(w/ Red)

    TV spot »

  • Palmia

    - brand renewal, marketing communications (w/ Red)

    Website »

  • University of Helsinki

    - TV spot for climate change research theme (w/ N2 Albiino)

    See the film »

  • Lapin Kulta

    - Brand renewal (w/ N2 Albiino)

    TV spot »

  • Gadlab Engineering

    - Script for marketing animation for Gadcooler technology

    See the film »

  • Frictape

    - Website texts (w/ Aivan Madam)

    Frictape site »

  • Keisari-olut / Nokian Panimo

    - script for TV spot (w/ Activeark JWT)

    See the film »

  • Medigateway to Europe

    - Script and concept for marketing film (w/ RED)

    See the film »

  • Seppä Shopping Center

    - Brand identity and website (w/ RED)

    Seppä website »

  • Avainturva service ad (w/ Valve)

    - film script, copywriting

    See the film »

  • (w/ Darwin)

    - concept design

    Browse the site »

Who, what?

I’m a Helsinki-based freelance musician, copywriter, concept designer and translator, working in both Finnish and English.

For more references, examples of my work and anything else, contact me at

Work experience

  • Freelancer (2007-) copywriting, concept design, translations, music production and sound design
  • Please (2003-2007) (Finnish design and advertising agency): copywriter, concept designer
  • Taivas (2000-2003) (Finnish advertising agency: copywriter, concept designer
  • Icon Medialab Finland (1999-2000) copywriter, concept designer
  • Nokia Ventures Organization (1998-1999) technical writer, marketing assistant


  • Kuukauden aikakauslehtimainos (2/2019): hopea

    (Orion Pharma / Ceralan-perusvoide) (w/ RED)
  • Kuntamarkkinoinnin SM-kisat 2014: hopea

    (Espoo liikkuu -kampanja) (w/ RED)
  • Grand One 2011: Honourable Mention

    (best infodesign, (w/ Valve)
  • Cannes International Advertising Festival 2010: Golden Lion

    (PR category, Baltic Sea Action Summit campaign) (w/ Taivas)

  • Eurobest 2010: Bronze

    (PR category, Baltic Sea Action Summit campaign) (w/ Taivas)

  • Grand One 2009: Best B2B campaign

    (Activating small and medium-sized companies online, Microsoft Finland) (w/ Laundry Helsinki)
  • Grand One 2005: Best B2B campaign

    (, , JCDecaux Finland) (w/ Please, Bob Helsinki)
  • Grand One 2005: Honourable Mention

    (best infodesign, Polar Personal Trainer)
  • Grand One 2005: Honourable Mention

    (best consumer service, Polar Personal Trainer)
  • RE: The Big One 2003: Golden pixel

    (best online advertisement, Golden Cap)
  • RE: The Big One 2003: Bronze pixel

    (best online campaign, Elisa Utopia)
  • The Best of the Year 2002: Silver Award

    (Elisa Utopia online campaign)
  • The Best of the Year 2002: Honourable Mention

    (Radiolinja, DJ Esko online summer campaign)
  • The Best of the Year 2001: Silver Award


Cannes is, well, Cannes.

Grand One is the biggest annual digital media competition in Finland.

RE: The Big One was the previous incarnation of the Grand One competition.

The Best of the Year (Vuoden Huiput) advertising and graphic design competition celebrated its 30th anniversary in 2010. The Finnish competition is organized into several categories evaluated by juries consisting of dozens of professionals from the fields of advertising and graphic design.